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Why is Waitrose adopting pricing habits that gave Tesco a bad name?

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  • Why is Waitrose adopting pricing habits that gave Tesco a bad name?

Waitrose charges £3.65 for a pack of Percol Colombian ground coffee but has a “special offer” of two packs for £5. Just up the road in Ipswich, Lidl is selling Percol Colombian ground coffee for £2.49 a pack.

On the face of it Lidl is cheaper by a tiny margin but look at the packs more carefully. Waitrose has reduced the size of its packs to 200g while you get 227g for your money in Lidl.

Why is Waitress adopting the pricing tactics which make shopping an exercise in constant mental gymnastics and turned so many people off Tesco?

Note for those who don’t like doing mental arithmetic in every supermarket aisle: Waitrose £12.50 a kilo. Lidl £10.97 a kilo.

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