Today’s revelation that The Sun in London and The Scottish Sun have radically different voting advice for readers presents Murdoch watchers with a difficult analysis to make.
The Sun says: Vote Tory to stop the SNP running the country.
The Scottish Sun says: May the 7th be with you: Why its time to vote SNP.
Presuming that Rupert Murdoch is still taking an interest and talking to his editors regularly it is reasonable to assume that the hid not object to either of today’s front pages.
His Twitter account does not help much as he seems not to have tweeted since April 26 when he said, Tweet responses interesting. Maybe I guessed 10 too many Cons, but either way Scots probably will hold the balance.
Through this we know he is following the election.
Some years ago when Wordblog was dedicated to the media, I argued Murdoch did not influence election results but was very good at predicting what would happen. His business benefitted if leaders believed he had helped them win.
This would be an explanation of today’s divergent views from his papers in England and Scotland. Cameron is likely to have the most seats in England and Sturgeon in Scotland.
But like so many things in this election it does not make complete sense. Could he have bought the analysis that depriving Labour of seats in Scotland is increasing the chances of a Conservative UK government? He would have probably got that view from his people in London.
My guess is that the opposed views of the two papers is calculated to further his commercial interests in the UK.