The Daily Mail online did not become the most visited English language news website in the world but failing to understand what its readers want. So I took a look this evening at its UK home page to see what it is saying about the election.
I needed to scroll down some way to find the first reference: Ian Brady, the Moors murder supports UKIP.
A lot further down there is a much bigger story (in space allocated) with the heading: At last, some election passion…love triangle of sex-change candidate and lesbian lovers. And who do they represent? The Liberal Democrats, of course.
Just under that there are six small links to election stories.
What more is there to say?