While writing the previous post about the use of social media by councils, I tweeted Paul Matthews, chief executive of Monmouthshire, to ask whether its open approach had really made a difference. Here is the question and answer:
If I was “harsh” about progress at Suffolk County Council, it was not intended. I know they are keenly interested in developing social media use and making some steps. What I really wanted to show was tone.
And, to be clear, the sub-text of publishing the brief conversation with Paul Matthews is not that Deborah Cadman, Suffolk’s chief executive, should be using twitter. A successful twitterer has to be comfortable with the medium. I don’t know whether or not she would be, and she has a much larger authority than Paul Matthews’ to run so may not have the time.
What Paul Matthews shows with his friendly response to a stranger is a confident culture of openness supported from the top.