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Social media builds relationships and networks for council

While writing the previous post about the use of social media by councils, I tweeted Paul Matthews, chief executive of Monmouthshire, to ask whether its open approach had really made a difference. Here is the question and answer:

[blackbirdpie url=”https://twitter.com/#!/andrewga/status/180679412059078656″]

[blackbirdpie url=”https://twitter.com/#!/PaulMatthews67/status/180722003425234944″]

If I was  “harsh” about progress at Suffolk County Council, it was not intended. I know they are keenly interested in developing social media use and making some steps. What I really wanted to show was tone.

And, to be clear, the sub-text of  publishing the brief conversation with Paul Matthews is not that Deborah Cadman, Suffolk’s chief executive, should be using twitter. A successful twitterer has to be comfortable with the medium. I don’t know whether or not she would be, and she has a much larger authority than Paul Matthews’ to run so may not have the time.

What Paul Matthews shows with his friendly response to a stranger is a confident culture of openness supported from the top.

 

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