The sandwich served by British Airways on a recent flight from Malaga to London was so horrid, that I kept the label to read when I had a magnifying glass. This is the list of contents of the Ham, Cheese and Piclkle sandwich:
Ingredients: Softgrain bread (53%) (wheat flour, water, kibbled rye, kibbled wheat, yeast, vegetable oil, emulsifiers: E471, soya flour, preservative: E282, vegetable fat, flour treatment agent: E300), Cheddar cheese (22%), smoked reformed ham with water (14%) (pork, water, salt, dextrose, stabilisers: E450,E451, antioxidant, E301, preservative: E250), sandwich pickle (7%) (vegetables (onion, cauliflower, swede, marrow, carrot), barley malt vinegar, water, treacle, muscovado sugar, cornflour, tomato puree, salt, lemon concentrate, spices, garlic powder, onion powder), low fat spread (4%) (water, sunflower oil, rapeseed oil, modified tapioca, starch, buttermilk, emulsifiers: E$&1, preservative: E202, acidity regulator: E330, vitamin E vitamin B6, flavouring, colouring: E160a, folic acid, vitamins A, D and B12).
Far, far worse than the worst British Rail sandwich of folk memory.
Keith Williams, the recently appointed chief executive of BA, has said he wanted his, “time in this job to be marked more than anything by the extra focus we place on customers”.
We might see some improvement if he serves some of the sandwiches he is giving to passengers at the next boardroom lunch. Or is that “focus” on ripping off travellers more than they have done in the past?