Not surprisingly the Guardian is crowing about the the first ABCe newspaper website figures which show they have nearly as many users as their rivals the Times (what has happened to the relaunch effect?) and the Telegraph (steady progress) have between them.
There is big blurb on the front page of the printed paper headed: “An end to web propaganda: now the first, official audited figures.” Willy waving?
Of course, it isn’t. Jemima Kiss denies the charge in the Organ Grinder blog writing: “… it’s about transparency, credibility and building trust with advertisers.”
While no print reader can be unaware of the figures, there is, oddly, no reference to them on the home page of Guardian Unlimited. But they are the second item on the Media home page.
The figures for March are:
Page impressions: Guardian Unlimited 146,979,741, Telegraph 69,559,359, Times Online 57,681,199, The Sun 151,438,441.
Users: Guardian Unlimited 15,093,058, Telegraph 7,392,803, Times Online 8,048,029, The Sun 7,797,032.
A table including user figures for February this year and March last year is at the Guardian.
It is not surprising that the Times Online users figure fell back from February when the relaunch of the site created a lot of interest, but 2.8m is a very big fall. There must be concern that the March figure is the lowest since June last year, raising questions about the relaunch.
The Telegraph has shown steady growth over the last year and the new figure is nearly 1.5m monthly users more than a year ago. The Sun must be pleased to be the largest newspaper website in the UK in terms of page impressions â€” the Page 3 effect.