Warning: file_get_contents() [function.file-get-contents]: URL file-access is disabled in the server configuration in /homepages/12/d83843876/htdocs/newlife/wp-content/themes/supernova-pro/lib/functions/supernova-query.php on line 657

Warning: file_get_contents(http://grant-adamson.me.uk/wp-content/themes/supernova-pro/lib/admin/inc/webfonts.json) [function.file-get-contents]: failed to open stream: no suitable wrapper could be found in /homepages/12/d83843876/htdocs/newlife/wp-content/themes/supernova-pro/lib/functions/supernova-query.php on line 657

Warning: Invalid argument supplied for foreach() in /homepages/12/d83843876/htdocs/newlife/wp-content/themes/supernova-pro/lib/functions/supernova-query.php on line 678
Categories

Wordblog revived

incorporating New Life

Web ABCs: Guardian crows but Sun get more page hits

Not surprisingly the Guardian is crowing about the the first ABCe newspaper website figures which show they have nearly as many users as their rivals the Times (what has happened to the relaunch effect?) and the Telegraph (steady progress) have between them.

There is big blurb on the front page of the printed paper headed: “An end to web propaganda: now the first, official audited figures.” Willy waving?

Of course, it isn’t. Jemima Kiss denies the charge in the Organ Grinder blog writing: “… it’s about transparency, credibility and building trust with advertisers.”

While no print reader can be unaware of the figures, there is, oddly, no reference to them on the home page of Guardian Unlimited. But they are the second item on the Media home page.

Three other papers have come into the scheme for monthly publication of figures by ABCe — the Telegraph, Times and Sun (no comment on their sites yet).

The figures for March are:

Page impressions: Guardian Unlimited 146,979,741, Telegraph 69,559,359, Times Online 57,681,199, The Sun 151,438,441.

Users: Guardian Unlimited 15,093,058, Telegraph 7,392,803, Times Online 8,048,029, The Sun 7,797,032.

A table including user figures for February this year and March last year is at the Guardian.

It is not surprising that the Times Online users figure fell back from February when the relaunch of the site created a lot of interest, but 2.8m is a very big fall. There must be concern that the March figure is the lowest since June last year, raising questions about the relaunch.

The Telegraph has shown steady growth over the last year and the new figure is nearly 1.5m monthly users more than a year ago. The Sun must be pleased to be the largest newspaper website in the UK in terms of page impressions — the Page 3 effect.

About

View all posts by

POST A COMMENT


No Responses

  1. SEO says

    My main concern is that you can’t guarantee every page of your website will be included in the SERPs. Considering I’m constantly adding new products to my company’s website, I need to be sure that customers can find them as soon as possible.http://www.seoptimizerz.com

  2. bojo » A blog is not an island, and the 1% rule says

    […] I think this is the kind of area and analysis that Hitwise, who do plenty of good work, fall down on. Or more accurately, I suppose, those who run with the data end up getting it wrong (at this point, of course, I’m bound to mention the Telegraph’s “No1 website” claim and the Guardian’s willy-waving today). […]

  3. Best of the journalism blogs says

    Veteran blogger Dave Winer has turned his attention to the tv news of the future.I love thinking about the future, not least because growing up in the 1970s I thought we’d all be eating our food in… Web ABCs: Guardian crows but Sun get more page hits Not surprisingly the Guardian is crowing about the the first ABCe newspaper website figures which show they have nearly as many users as their rivals the Times (what has happened to the relaunch ef…