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Wordblog revived

incorporating New Life

Video help needed at Reading

Guardian Media Group has a lot of expertise in doing online video so it’s a pity it is not shared around all their papers. A bulletin by the Reading Evening Post’s sports editor, David Wright, is a “new contender for the worst newspaper video” according to Paul Bradshaw, who teaches online journalism at the University of Central England.

One can only pity the people involved who have obviously had no, or inadequate, training. Bradshaw sees a lesson in how not to do online video and provides eight rules which are so basic they should not be needed.

I have doubts about the value of reporter on camera bulletins with a few stills, but surely GMG has someone who could help the people are Reading do it better.


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  1. Lucas says

    That was painful to watch. The good news is probably none of their readers did.

  2. Confessions of a Journalist says

    As Bradshaw himself notes, people are now blogging about this video as far away as Hungary and Australia. Meanwhile, comments have been flying around, meaning even more people are being linked to it. Lucas,writing on WordBlog comments: “That was painful to watch. The good news is probably none of their readers did.” Unfortunately for the Reading Evening Post he was wrong. I did. So when I started writing this blog and thought nobody was watching, I was wrong. Whilst my hit