Guardian Media Group has a lot of expertise in doing online video so it’s a pity it is not shared around all their papers. A bulletin by the Reading Evening Post’s sports editor, David Wright, is a “new contender for the worst newspaper video” according to Paul Bradshaw, who teaches online journalism at the University of Central England.
One can only pity the people involved who have obviously had no, or inadequate, training. Bradshaw sees a lesson in how not to do online video and provides eight rules which are so basic they should not be needed.
I have doubts about the value of reporter on camera bulletins with a few stills, but surely GMG has someone who could help the people are Reading do it better.