It’s not a blogwar, but more a blog skirmish as the Telegraph’s Shane Richmond sallies forth from Victoria to harry the Guardian in its Clerkenwell redoubt. Not surprisingly the Telegraph has taken exception to Peter Wilby’s robust criticism in Media Guardian on Monday which detected a “whiff of Kulturkamf” .
Richmond’s return of fire is concentrated on one of Wilby’s minor points, where he claimed the Telegraph defied the first rule of blogging: “Do it often and build up a following.” The lack of activity from the crime and religion correspondents was cited.
In return, Ricmond writes:
Why isn’t it a blog? First of all because a substantial number of the posts that appear there are simply articles from the newspaper with comment boxes stuck on the bottom….
Trying to define blogs is not a simple matter but I do have some sympathy with Richmond. When I questioned the purpose of newspaper blogs back in October I found the Guardian’s offerings were very different and wrote:
The Guardianâ€™s score of 12 is rather misleading as only two of them have an authorâ€™s name as the title. They include readersâ€™ reviews in the travelog blog, and the paperâ€™s podcast feed. Jack Schofield has expanded his weekly computer agony column into a blog leaving Roy Greenslade on the media as the paperâ€™s individual blogging voice.
I have not checked recently on how things may have changed but at the time Neil McIntosh, Guardian Unlimited’s head of editorial development, responded that they prefered group blogs.
The argument about what is a blog will roll on. But one that is not updated regularly does not deserve the name.
On this point, I reported on January 28 that the Independent had removed the link to its blogs. It is back but the latest post on any of its blogs remains the one that starts: “Just a quick note to let you know that a round up of Christmas gigs… is now available on the main site.”
That is definitely a dead blog.
Later: McIntosh has responded to Richmond saying in effect, who cares what you call it so long as it works for the readers.