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Mirror’s noisy web relaunch

The future of red-top tabloids is video if the relaunched Mirror website is a guide. There are three embedded video players on the home page alone.

You have to click on the News link if you want to get to a more conventional text news home page.

But like the new TimesOnline it has launched with glitches. One auto-starting video is irritating enough but two starting up is impossible. Both Sport TV and Showbiz TV started automatically, with a sports report on American football drowning out the other.

The video player with its choice of news, sports, entertainment, trailers, music and fashion does not auto-start but when it does the item titles are too small for the box.

But enough. This is driving me mad. I now have four sound tracks playing simultaneously (sport has started playing two items, one on top of the other).

As with TimesOnline it looks as if the launch has gone ahead without sufficient testing (I used two up-to-date browsers on a fairly new Mac Mini). But the greatest mystery is the American football report — that must be a small niche market for the Mirror.

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  1. Simon P says

    You’re right the auto-starts are annoying, ut not half as annoying as the bland AP syndicated material. American accents and reporting style grate to my British ears and show up the Mirror for not doing any of the work themselves.

    Typical example, an AP report on the superbowl – irrelevent to most UK sports fans – when England and Scotland played the night before.

    It’s video on the cheap.