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Wordblog revived

incorporating New Life

Keeping focus on the real audience

Last night I noticed a lot of searches that led people to Wordblog were looking for information about the political blogger Guido Fawkes. I could not work out why but this morning six of the last ten searches were for Guido.

The reason seems to be that they wanted more information following a BBC Radio 4 profile of him on Saturday night. Back in the early days of Wordblog last summer I posted on the oblique way some newspapers were pointing to Guido Fawkes as the source of stories about John Prescott and his association with the man who had taken over the Dome, but not actually saying so.

Then I noticed search enquiries such as “who is Guido Fawkes” coming up and decided to help the searchers with a post headed: Paul Staines aka Guido Fawkes is… It provides a link to sourcewatch’s biography of him.

This has become one of my most visited pages with surges whenever Staines gets into the news. Nice as these hits are they are outside the rather narrow media audience I had in mind for Wordblog. There was a temptation to change direction to gain a larger audience but I decided this would blur the focus of the blog. Since then, I have stuck much more closely to the media audience.

This post was prompted by Peter Preston’s look, in his Observer column today, at the issues surrounding the running of print and online operations. It is thoughtful, difficult to summarise and looks at the difference between print and online audiences. It should be read in full.


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