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Why rewriting a press release is not enough

Memo the all student journalists (and too many who have been in the business for a time): There is another reason why you can’t get away with simply rewriting a press release. PR man Stuart Bruce Major says that now that everyone can see the release reporters have to do some proper research on the background.

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  1. Martin Stabe » links for 2007-01-18 says

    […] Wordblog: Why rewriting a press release is not enough “…now that everyone can see the release reporters have to do some proper research on the background.” (tags: journalism pr) […]