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Wordblog revived

incorporating New Life

Telegraph’s Will Lewis at the blog front

Having revisited The Times blogs (see previous post), I felt it was time to take a look at the Telegraph’s, another of my targets last October when I asked what was the purpose of newspaper blogs. There I found editor Will Lewis busy at the Davos Diary.

He was tired of talking about blogging. He had gone to one of the high-powered meetings to talk about how traditional media has to adapt their business models to meet the challenges of the web and broader digital changes.

But he found it all got bogged down by colleagues, Americans in particular, who wanted to talk about the “meaning of blogging” and whether old media journalists should do it.

In his mind there was no debate to be had. “Blogging and enabling readers to interact and comment on our thoughts is part of what we do at the Telegraph,” he writes.

I still have not looked at changes in the paper’s blogs but I did find the editor leading from the front.


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