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Wordblog revived

incorporating New Life

Desperately selling the Daily Express

An idle thought, but will the new owners who have rescued the Little Chef roadside cafes continue to assist the Daily Express’s increasingly desperate attempts to shore up circulation? A couple of weeks ago I stopped at one for a cup of coffee (as weak as it ever was) and saw a pile of Expresses at the entrance. They looked like free copies and a lot of others clearly thought so because a handwritten note had been added saying they had to be paid for.

Yesterday, at BHS’s cafe in Ipswich there was a similar pile and my wife picked up a copy and took it to a table but was told she would have to pay 10p. I watched and in the next few minutes three people picked up copies and had 10p added to their bills at the checkout. Inertia selling?

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