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Sun hacks’ away day at at Romford Asda

A nice little story in Media Guardian about Sun hacks working for a day in the Romford branch of Asda, so that they could get to know their readers better. Obviously, they get less chance to meet anyone admitting to reading the Sun in their more usual haunts, like Waitrose.

Among the seven stacking shelves and making pizzas were sports editor, Steve Wareing, head of editorial development, Rob Dalton, and news editor, Chris Stevens.

The Guardian describes this exercise as a “job swap”, and that is a nice thought. On the return match the greeter from the Romford store must be the news editor, the checkout girl will run the business page and the lad from fresh fruit can take over the picture desk.


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  1. cybersoc.com says

    Sun journalists have an away day to get closer to their audience…