The London evening newspapers war gets more bizarre. This evening the Standard seller outside Liverpool Street station pushes a litre of fruit juice into my hand along with the paper as he takes my 50p. “It’s getting more like running a supermarket every day,” he says. The pineapple and passionfruit will help me “maintain a strong body”, according to the packet. Not sure it is going to do much to help the Standard whose price rise looks more and more like a mistake, as circulation tumbles.
A large trolley loaded with discarded copies of thelondonpaper and London Lite is being pushed along the pavement. At Canary Wharf the newly installed “recycle your newspaper” bins are full of the spent pages of this futile war between News International and Associated Newspapers.
The latest circulation figures tell us that thelondonpaper is managing to distribute more copies than London Lite while the Standard struggles to give away umbrellas and whatever else some Arthur Dailey can off-load on Lord Rothermere.