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Telegraph blog looks at the paper's future

While we wait to see what happens next at the Telegraph, Shane Richmond is a valuable conduit through whom we can learn something about the thinking behind the glass foyer in Victoria.

Richmond, the online news editor, wrote a long post yesterday on his technology blog about the paper and its future. It is written in a way which suggests his audience is as much his colleagues on the paper as the regular readers of his blog. He writes:

It’s tempting to think that once the newspaper is fully integrated, all we have to do is watch the online ad revenues climb and we’ll be fine. But we know that isn’t the case. The future could get a lot scarier.

He goes on to sketch a possible future where the competition to newspapers becomes much broader. At home it includes the internet and games consoles. On the move there is competition from mobile phones, text messages, emails and handheld fames consoles.

He runs through the future with fairly standard predictions and concludes:

Anyone who tells you that their newspaper has met the challenges of the internet age is seriously mistaken.

These challenges aren’t insurmountable, but meeting them will require ingenuity and creative thinking. As an industry, we’re already learning to think differently. We’ve moved a long way over the last decade but in the next decade we need to move further and faster.

He promises another post today with some suggestions about where the answers may lie.

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  1. Web 2.0 Newspapers says

    Grant-Adamson’s Wordblog has posts on the new Financial Times integrated newsroom (link), “trimming the fat” from print journalism (link) and online editor Shane Richmond on what to expect next from the Telegraph’s own digital newsroom developments (link). There’s much more, like Susan Mernit’s take on that circus vis a vis “what Google didn’t buy” (via I Want Media ) and young people consuming the news — mostly in digital format – via a report from

  2. Greenslade says

    and personality journalism which, he claims, is “harder to break it up.” I have to say that that’s an interesting approach. Richmond concludes: “The technology can’t be ignored and it can’t be uninvented. We must embrace it or be swept away by it.” As Andrew Grant-Adamson pointed out yesterday, the thoughts of Shane Richmond have probably been written as much for his colleagues on the paper as the regular readers of his blog. Andrew also raises some interesting objections to Richmond’s contentions today. Most pertintently he writes: “I have