Faced with the rise of the MySpace generation the word “doom” seems to have been stamped across the covers of teen girl magazines. Last year ELLEgirl died and this year Smash Hits closed after 28 years.
CosmoGIRL!, owned by Hearst’s National Magazine subsidiary, also seemed to be going down the tube with the current circulation of 142,000 some 33,000 fewer than a year.
But Celia Duncan, editor since its launch in 2002, believes embracing the internet will be its salvation, she tells Charlotte Philby in The Independent.
It’s not an either/or situation, Cosmogirl.co.uk serves an entirely different purpose, acting as a far broader platform. It’s much deeper, with layers of pages, offering competit-ions, celebrity gossip, horoscopes and style advice. Our MySpace is only one page deep, and acts as a community for very loyal readers. We’ve creating a forum where they can see what other girls are doing. We receive comments from readers about the publication, and we feature eight different ‘top friends’ every month. It’s a very positive thing.
Duncan remains optimistic pointing out that while figures have fallen for CosmoGIRL! they have done better than rivals.