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Wordblog revived

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Telegraph has younger web audience

The Telegraph’s web audience is 14 years younger than the elderly readership of the paper, Edward Roussel, its online editorial director, told a NewsMarket breakfast debate.

The Press Gazette reports that he said that a third is based in the US and that there is only a 13% overlap between online and paper readership. Roussel examines what this means for editorial decision making.

Catering for a new and wider audience without destroying the voice which attracted them in the first place is going to be a fine balancing act for the men and women at the hub of the Victoria newsroom.

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  1. David Murrow says

    Mr. Roussel’s comments at the forum were part of a broader panel discussion about the transformation of traditional print media. Click here for a summary – http://www.thenewsmarket.com/info/londonbreakfast