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Wordblog revived

incorporating New Life

Telegraph has younger web audience

The Telegraph’s web audience is 14 years younger than the elderly readership of the paper, Edward Roussel, its online editorial director, told a NewsMarket breakfast debate.

The Press Gazette reports that he said that a third is based in the US and that there is only a 13% overlap between online and paper readership. Roussel examines what this means for editorial decision making.

Catering for a new and wider audience without destroying the voice which attracted them in the first place is going to be a fine balancing act for the men and women at the hub of the Victoria newsroom.


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  1. David Murrow says

    Mr. Roussel’s comments at the forum were part of a broader panel discussion about the transformation of traditional print media. Click here for a summary – http://www.thenewsmarket.com/info/londonbreakfast