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Revolutionary Telegraph newsroom revealed

What Murdoch MacLennan, chief exec or the Telegraph, meant when he wrote to his managers last week saying, “Some aspects of our news operation have not altered significantly in decades”, has become clearer. The Press Gazette’s picture accompanying its Inside the new Telegraph article instantly demonstrates radical thinking.

There is a central desk with the departments radiating from it. The new offices in Victoria will, the paper believes, be the first treuly integrated multi-media newsroom in the UK.

Subs will disapear. Teams will be responsible for both online and print content. The new role of “production journalist” will come in for people who work across the media.

Ian Reeves of the Press Gazette describes the newsroom:

The “revolutionary” system is based around a hub layout, with a round table at the centre — where the editor and 11 section heads will sit. The 11 sections — sport, business, pictures, home news etc — will then fan out from the central hub. Each team will be responsible for production not just of the broadsheet news pages, but of digital products too, containing text, audio and video.

Will Lewis, editorial managing director of the Telegraph, not unsurprisingly, takes the opportunity to take a swipe at the “two worlds” approach Guardian. “There’ll be no old media versus new media, them and us, he says.

Sadly there is some truth in this. Three people working on Guardian Unlimited have told me recently: “We are still second-class citizens.”

There is a lot to absorb in the PG report which demonstrates some very serious thinking about the way in which newspapers (print and online) will develop.

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    […]  Andrew Grant-Adamson also notes: "There’ll be no old media versus new media, them and us," [Lewis] says. […]