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Trinity Mirror appoints head of multimedia for regionals

Trinity Mirror has appointed Michael Hill, from one of the Northcliffe regional newspapers, to the new job head of multimedia for its regional division, according to Hold the Front Page.

Hill, who has been assistant editor of the Derby Evening Telegraph, will have the task of integrating online journalism, video journalism, podcasting and citizen journalism into Trinity Mirror’s print operation.

Neil Benson, editorial director of Trinity Mirror regionals, said it was a “tremendously exciting and challenging time for traditional publishers as we reshape our businesses for the future”.

The national online branding policy of both groups has puzzled me for some time. Northcliffe has its “This is” sites with the place name following, eg This is Derbyshire, while Trinity Mirror has ic Birmingham etc. Would it not be better to build on local loyalty by using the newspaper names as the main branding?

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  1. Andrew Grant-Adamson says

    Thanks Martin for that clarification. Afraid, I missed you story about the very welcome Trinity Mirror change.

  2. Martin says

    Trinity Mirror are moving towards newspaper branding online, but not Northcliffe.