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Wordblog revived

incorporating New Life

The media and social fragmentation

Sonny Hundal, editor of Asians in Media, gives mainstream media a wake-up call in his pickledpolitics blog. He writes: “…with news people generally like to gravitate towards outlets that tally with their own world view. So as the media fragments, its views and the audiences themselves become more polarised.”

His argument is that a migration to niche ethnic media is taking place because the mainstream is failing in its coverage. He says: “Events such as a national mela, the opening of a big mandir or the Asian rich list are covered, but what about ordinary stories? When will the Evening Standard bother covering people other than middle-class rich kids in London?”

It is one of those must reads: either his blog or his piece on why minorities feel marginalised in today’s Media Guardian.

Further link: AIM (Asians in Media).


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