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Surprising statistics suggest regional press readership rising

Some rather surprising statistics suggest that the regional press is increasing its readership. Hold the Front Page reports that 400,000 new readers have been added according to the 2006 edition of Target Group Index, an annual market research survey published by the British Market Research Bureau.

The number of people who read a regional newspaper but not a national has, it is reported, grown by 2.8% in the last year to 27%. Regional newspapers are now read by 83% of the UK population, it says.

I have not yet been able to lay my hands on a copy of the research, or a press release. When I do it will be interesting to look at how the research was carried out. At the moment, I am finding it difficult to equate these results with declining circulations.

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  1. Andrew Grant-Adamson says

    Roy Greenslade has found a sensible explanation in the rise of free distribution papers and free editions of paid-for titles. But, like him, I remain puzzled.