News International is to launch thelondonpaper on September 4, two weeks before the previously announced date. The Press Gazette quotes a NI spokeswoman saying: “September 4th has always been our preferred launch date â€” we simply aimed for the 18th to give ourselves some flexibility.”
According to the Guardian the reason is to get on the streets ahead of Associated Newspapers London Lite, the revamped and renamed Standard Lite.
The mystery here is, if NI really wants to have the streets to itself at launch, why is it giving two weeks’ notice? It all smacks of manoeuvres before a battle.