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Wordblog revived

incorporating New Life

Rethinking the shelf-life of news

The things people are looking for when they come to Wordblog is a constant surprise. For nearly two week’s Murdoch’s planned new free-sheet, thelondonpaper, has been top of the search list. This morning I counted up the last 30 searches and 14 of them were for thelondonpaper.
Paul Staines and his Guido Fawkes blog has been the most sought-after posts in the past month and now, long after most of us have almost forgotten the Prescott story, they still trickle in — two in the most recent 30 searches.

An unexpected arrival in the top ten has been a recommendation of a piece Carole Cadwalladr in The Observer about a Harry Potter convention in the US a week last Sunday. There were two searches for that in the last 30.

The site statistics are making me rethink my daily news reporter’s ideas about the shelf-life of news.


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  1. Martin says

    Judging by recent evidence and discussions, the online shelf life of a news story can probably be summed up as Thirty-six hour spike plus long-tail archive effects.

    Despite the trendy buzzphrase suddenly available to describe the online news traffic-distribution histogram, this is something people seem to have known instinctively for a while now. Simon Waldman at the Guardian was talking about the significance of permanent archives in January 2005.