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Phoney war before London freebies launch

The predictable war of words between News International and Associated Newspapers before the launches of their rival London evening freesheets is probably not worth the four column story devoted to it on the front of the Observer’s business and media section today.

The accusation that Associated’s London Lite has plagiarised the purple masthead colour chosen for thelondonpaper is just part of the silliness. And copying colours is not new.  My recollection is that the Mirror was a redtop before News International used the colour for the Sun which once had an orange blob. Still this is the phoney war stage.

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