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Wordblog revived

incorporating New Life

Training for multi-media story telling

An advertisement for an an interactive artist to work on the production of multi-media presentations from AP’s audio, photo, text and video content, prompts Mindy McAdams to examine journalism training (or the lack of it) for this kind of job.

She concludes: “This deserves serious thought in every journalism school and program.” True in the United States, and doubly true in the UK where we are not getting to grips with training for the new ways of story telling.

Update at 11.52am.  Guardian Media has just put up a story about PA recruiting a new multi-media edtor to look after video. “He will also oversee the provision of video with text, data, pictures and graphics for PA customers, including MSN, Sun Online, DailyMail.co.uk, Tiscali and Northcliffe Electronic Publishing,” the Guardian reports.


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