The pace of media convergence is speeding as a forthcoming report Broadband Directions will show. In a newsletter the company says:
If you thought traditional print journalism and broadband-delivered video don’t mix, think again.
Major newspapers, which are confronting challenges brought on by new technology, changing consumer behavior, new competitors and impatient shareholders, have been beefing up their web sites and rolling out broadband video initiatives.
The report, The Top 40 U.S. Newspapers and Broadband Video: Read All About It!, will show that all but one of their sites offered some sort of broadband video.
It also argues that newspapers must be clever about what video they create and use and how it is integrated into their user experiences, to ensure not merely becoming clones of local broadcast channels’ online efforts.
This is an issue I and my colleagues at the Westminster University department of journalism have been giving a lot of thought. We have made tentative steps with the Westminster News OnLine student project site and will be developing this in the coming year. The big question is exactly how we do it. (via CyberJournalist.net)