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Wordblog revived

incorporating New Life

Corporate speak and blogging

John Petter, BT’s chief operating officer, is to start his own blog, says the Financial Times. It seems the blog is something of a riposte to Charles Dunstone of Carphone Warehouse and his TalkTalk free broadband.

Mr Petter tells the FT that customers are “suspicious of ‘corporate speak’ and they want it straight from the horse’s mouth.”

If he avoids clichés he could do better than Dunstone who recently wrote in his blog: “Provisioning of new customers continues to go well and we are once gain (sic) confident enough to raise our daily throughput of new connections.”

Kristine Lowe has a nice take on this in her post, Blue chips and PRs joining the blogosphere.

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