John Petter, BT’s chief operating officer, is to start his own blog, says the Financial Times. It seems the blog is something of a riposte to Charles Dunstone of Carphone Warehouse and his TalkTalk free broadband.
Mr Petter tells the FT that customers are â€œsuspicious of â€˜corporate speakâ€™ and they want it straight from the horseâ€™s mouth.â€
If he avoids clichÃ©s he could do better than Dunstone who recently wrote in his blog: “Provisioning of new customers continues to go well and we are once gain (sic) confident enough to raise our daily throughput of new connections.”
Kristine Lowe has a nice take on this in her post, Blue chips and PRs joining the blogosphere.