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Guardian announces "free" downloadable printed edition

Another internet initiative has been announced by the Guardian. From later this summer an eight to 12 page A4 printable edition, updated every 15 minutes will be available from the Guardian Unlimited site.

G24 is being sponsored by BT, the telecoms business, and will be aimed at commuters. The “free service” is not quite so free as Metro when the transferred cost of printing is taken into account but it will be more up-to-date.

Comments by editor Alan Rusbridger seem to link it to the recent “web first” policy when he says: “Increasingly, readers are demanding editorial content tailored to the time and place of their choosing, rather than to artificial deadlines dictated by old print production schedules.”

Accodting to chief executive Carolyn McCall, quoted by UK Press Gazette, it will meet the “changing needs of our online users and readers”.

There is an example front page available on the page making the announcement. But it contradicts the copy by clearly not being A4 in size, wasting trees with huge top and bottom margins when printed. Looks rather like an announcement that has been rushed.

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